Reblogged: whatsthebeef

Bausch & Lomb Inc. on Wednesday introduced a new logo, converting the typeface it formerly used to block letters and replacing the ampersand with a plus sign.

“Our new corporate identity reflects the ongoing evolution of Bausch + Lomb as we make strides in growing our business for the benefit of medical practitioners, retail partners, consumers and patients around the world,” Bausch & Lomb chairman and CEO Gerald Ostrov said in a statement.

Ah, the power of punctuation!

Source: ‘Bausch & Lomb unveils new logo’, 
Rochester Business Journal

The ‘evolution’ of an identity.