On Wednesday 25th November, nine senior undergraduate students, from the American University in Dubai (AUD) Visual Communications programme, visited our head-office in Media City. The visit – a result of AUD’s continued effort to establish shared-partnerships with the city’s wider creative community – was aimed at providing students with a rare insight to our workings, processes and client work.
Greeting our guests on arrival, Dan Dimmock presented the students with a range of techniques and best-practice principles used to build effective, sustainable and powerful institutional brands. Of the work on show, Dan gave examples from our portfolio of completed projects, which included: Brand identity creation for Netjets Middle East and Dubai International Capital, brand communications for the Community Development Authority and Action for Children – the UK’s largest children’s charity – a recent award-winning rebranding project, he had worked on last year.
On Tuesday, 8th December, together with Sajag Patel, Dan followed up with a second presentation on the commercial reasons behind brand identity change.
More lectures will follow in the new year.
Dina Faour, Assistant Professor and AUD undergraduate course leader, said:
“It was an excellent opportunity for the students to actually visit an award-winning branding business. These young designers who have been learning all about developing corporate visual identities got to now see it all in action! This has been quite inspiring for them. We are looking forward to more collaboration with Breathe Branding as we believe in the complementary relationship between academia and the creative industries.”
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