Batelco, the leading telecommunications company in the Kingdom of Bahrain, has unveiled a brand new, ultra modern look and feel, at a major event held for its staff on December 10th, at the Company’s Hamala Headquarters.

Batelco Chairman Shaikh Hamad bin Abdulla Al Khalifa said that Batelco’s bold new look was ideal for Bahrain today as the Kingdom continues to grow and evolve at a rapid pace.

“This is a very modern new look that encompasses all the integrity, spirit and heart that has evolved over our long history and which is today an integral part of Batelco,” he said.

Batelco Chief Executive Bahrain Gert Rieder

Batelco Chief Executive Bahrain Gert Rieder said he was delighted and proud to unveil the new Batelco brand [by Futurebrand].

“The new identity celebrates Batelco as a Bahraini icon, linking Batelco in colour and with the letter B, to the Kingdom of Bahrain. The powerful, bilingual B transcends all cultures and will stand as a symbol that everyone can identify with and recognise easily. The logo also resembles an infinity sign, further communicating Batelco’s omnipresence throughout Bahrain” stated Mr. Rieder.

Source: Batelco, Rebranded with a Modern Look for 2010 and Beyond

Additional resources: Tony Spaeth / Identityworks